🏢 Residential Electrical · East Geelong, Melbourne
Reliable service and quality workmanship
Research Phase
Before writing a single line of code, our research agent studied Alan Popping Electrician — their current website, social presence, reviews, team, and services. Here's what stood out.
A second-generation Geelong electrician — Alan was trained by his father Frank Popping of F&J Popping Electrical, continuing a family trade lineage in the region
Operating since 2002 from 385 Ryrie St, East Geelong with a 'no job is too small' philosophy and a specific promise of 'no mess left behind' — a practical differentiator confirmed across his website and directory profiles
Covers 7 service categories including house rewiring, switchboard upgrades, lighting (indoor/outdoor/LED/security), ceiling fans, smoke alarms, power points, and safety inspections — verified across his website services page and hipages listing
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page electrician site with 9 components across home, about, services, emergency, solar, and contact pages. The bespoke Ask Alan interactive component lets visitors describe their electrical issue and get guidance — matching the owner-operator's personal, communicative brand. The floating CTA captures emergency electrical enquiries.
Design Rationale
Alan Popping's brand is built on personal trust — he's a sole operator who emphasises clear communication and showing up when promised. The Ask Alan component digitises this personal touch, letting potential customers engage conversationally before calling. Dedicated emergency and solar pages target high-value service verticals, while the overall design reflects the straightforward, no-nonsense trade voice found across his website and directory profiles.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Alan Popping Electrician's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Alan Popping Electrician. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 11 sources including alanpoppingelectrician.com.au (about, services, and contact pages), Birdeye reviews, RatingsPlus, TradiesNearYou, and hipages listings. Data completeness rated medium — the Brave Search API quota was exceeded, so discovery relied on direct site fetches and browser snapshots. The official website provided the richest data including the family lineage story (trained by father Frank Popping), service categories, and brand positioning. No verified pricing was found for any services.
For Reference
Alan Popping Electrician's current website: www.alanpoppingelectrician.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Alan Popping Electrician's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.