ChatGPT vs Claude for Business

Side-by-side test: product description

Try this prompt in both tools:

"We sell handmade soy candles. Write a 120-word product description for our 'Ocean Drift' scent. Emphasize clean ingredients, giftability, and calm. Use a warm, modern tone. Provide 3 headline options."

What you will likely notice:

• ChatGPT gives more variations quickly, sometimes with more sales language.
• Claude tends to be smoother and more consistent in tone, but fewer variants.

Both are useful. Pick the output you would actually ship.

Side-by-side test: customer complaint

Prompt:

"Customer is upset that their order arrived late and the box was damaged. Write a response that apologizes, explains next steps, and offers a fair resolution. Tone should be calm and respectful."

Claude often excels here due to tone. ChatGPT can match it, but you may need to specify tone and constraints more explicitly.

Managing risk and privacy

Small businesses often handle customer data. Basic rules:

• Do not paste sensitive data unless required.
• Remove full names, addresses, or payment info.
• Use placeholders when possible.
• If you need to store outputs, copy them into your own system.

Treat AI like a helpful contractor: give it what it needs, not everything you have.

Build your "two-tool" workflow

You can chain tools to get the best of both:

1. Use ChatGPT to generate 10 options quickly.
2. Choose the best two.
3. Use Claude to refine tone and clarity.
4. Final human check before publishing.

This takes minutes and results in a higher-quality final output.

Exercises

1. Pick three real tasks from your business and run them in both tools.
2. Score each output on clarity, tone, and usability (1-5).
3. Choose a "default tool" per task and write it down.
4. Save your best prompt template for each task.

Key takeaways

• Both tools are strong, but their strengths differ.
• Use a consistent prompt format to reduce randomness.
• Test both tools on the same task before committing.
• Build a small library of task-specific prompts.

What's next

Lesson 3 shows how to automate customer service safely, starting with low-risk drafts and clear handoff rules.