🦴 Chiropractic · Coburg, Melbourne
Get Back to Doing what you love
Research Phase
Before writing a single line of code, our research agent studied Moreland Health Group — their current website, social presence, reviews, team, and services. Here's what stood out.
Located at the corner of Sydney Road and Allen Street in Coburg — on the cusp of Brunswick — Moreland Health Group offers an unusually comprehensive suite under one roof: chiropractic, osteopathy, psychology, pilates, yoga, and Alexander Technique, with their 'one client at a time' philosophy emphasising personalised attention
One of few Melbourne clinics offering Flexion-Distraction traction therapy for disc bulges — a specialised technique that creates a pumping action on the intervertebral disc to reduce pressure and facilitate retraction, alongside more common modalities like ultrasound, myofascial release, and manual adjustment
Dr Carla Vescio brings specialist pregnancy and paediatric chiropractic expertise with Webster Technique and perinatal certification, working alongside functional dentists, midwives, women's health physiotherapists, and IBCLCs — creating referral pathways rarely seen in a suburban chiro clinic
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 9 components structured around the three main modalities — chiropractic, massage, and physiotherapy — with a bespoke TriageWizard interactive component. The design spans 1,930 lines of TSX and uses Accordion, Counter, Marquee, and TestimonialCarousel elements to present the clinic's broad multidisciplinary offering without overwhelming visitors.
Design Rationale
With 8 distinct service categories spanning manual therapy, movement, mental health, and body awareness education, the core design challenge was helping patients find the right practitioner for their needs. The TriageWizard solves this by guiding visitors through their symptoms to the appropriate service — whether that's chiropractic for a disc bulge, osteopathy for neck pain, or psychology for mental health support. The warm, educational tone mirrors their brand voice of empowering clients to understand their bodies.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Moreland Health Group's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Moreland Health Group. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 10 sources including the official website (morelandhealthgroup.com.au) across chiropractic, osteopathy, disc bulge, and other service pages. Data completeness rated medium — web search API was exhausted so Google reviews and rating couldn't be retrieved, and Facebook/Instagram were blocked by login walls. All website pages were successfully scraped. Pilates was the only service with published pricing.
For Reference
Moreland Health Group's current website: www.morelandhealthgroup.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Moreland Health Group's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.