🦴 Chiropractic · Preston, Melbourne
Experienced, caring and trusted health professionals providing comprehensive healthcare for you and your family.
Research Phase
Before writing a single line of code, our research agent studied Putting Patients First Preston (formerly Spinal & Sports Chiropractic) — their current website, social presence, reviews, team, and services. Here's what stood out.
The clinic rebranded from 'Spinal & Sports Chiropractic' to 'Putting Patients First Preston' — a significant identity shift from sports-focused to holistic family care, with lead chiropractor Dr Maurice Luna bringing 20+ years of practice including A-League sports medical team experience
Offers an unusually broad multidisciplinary scope for a Preston clinic: chiropractic ($60–$85), osteopathy ($75–$95), Traditional Chinese Medicine ($95 initial), psychology ($120/60 min), and add-on therapies like dry needling ($20) and Extra Corporeal Shockwave Therapy ($25) — all under one roof
4.5 stars on Google with reviewers highlighting Maurice's willingness to help beyond appointments — one reviewer noted he 'took 20 mins out of his day to speak to me about my symptoms' as a complete stranger he'd never met
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site built around the clinic's multidisciplinary model, with dedicated pages for chiropractic, sports rehab, and wellness. The design uses 8 interactive components including a TestimonialCarousel, animated Counter elements, and a FloatingCTA for quick appointment enquiries. An Accordion component organises the varied service information across chiropractic, osteopathy, TCM, and psychology without overwhelming visitors.
Design Rationale
The clinic's rebrand to 'Putting Patients First' signals a shift toward holistic family care, so the design needed to communicate warmth and accessibility rather than clinical sterility. The multi-page service structure reflects the genuine breadth of their multidisciplinary offering — separating chiropractic, sports rehab, and wellness helps patients with different needs find their entry point, while the FloatingCTA ensures booking is always one tap away regardless of which service they're exploring.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Putting Patients First Preston (formerly Spinal & Sports Chiropractic)'s current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Putting Patients First Preston (formerly Spinal & Sports Chiropractic). No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 14 sources including the official website (ppfirstpreston.com.au), fees page with verified pricing, team bio pages, Google Business profile, and Yelp listing. Data completeness rated medium — the rebrand from Spinal & Sports Chiropractic to Putting Patients First Preston was discovered during research, and Facebook/LinkedIn profiles could not be fully verified from accessible sources.
For Reference
Putting Patients First Preston (formerly Spinal & Sports Chiropractic)'s current website: ppfirstpreston.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Putting Patients First Preston (formerly Spinal & Sports Chiropractic)'s site in 10 minutes. Same process, same quality — a custom website built for you, not a template.