🦴 Chiropractic · Fitzroy North, Melbourne
30+ Years of Expert Chiropractic Care
Research Phase
Before writing a single line of code, our research agent studied Fitzroy North Chiropractic — their current website, social presence, reviews, team, and services. Here's what stood out.
Dr Maria Liosis graduated from RMIT in 1994 — 30+ years of experience including 22 years at Clifton Hill Chiropractic before opening her own practice
Uses 9 different techniques including Neuro-Emotional Technique (N.E.T.) and Network Spinal Analysis — an unusually diverse range for a sole practitioner
Treats 16 specific conditions from TMJ/jaw pain to pregnancy-related pain — showing genuine breadth of expertise beyond standard back pain
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Calming health-focused palette with nature icons (Heart, Shield, Leaf), a dedicated BookingCTA component, and a structured service-and-conditions architecture.
Design Rationale
Chiropractic patients often arrive in pain and need reassurance. The calming palette and nature iconography create trust, while the extensive conditions page helps patients self-identify their issue. The BookingCTA component makes the next step obvious.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Fitzroy North Chiropractic's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Fitzroy North Chiropractic. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 4 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from fitzroynorthchiropractic.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
For Reference
Fitzroy North Chiropractic's current website: fitzroynorthchiropractic.com.au
View Our Version →More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Fitzroy North Chiropractic's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.