🏢 Barber & Grooming · Brunswick East, Melbourne
Classic Cuts. Modern Edge.
Research Phase
Before writing a single line of code, our research agent studied Stache Hair — their current website, social presence, reviews, team, and services. Here's what stood out.
Located on Level 1 of 158 Lygon Street — a hidden upstairs barbershop that gives it a speakeasy quality
Owner Marco has 15+ years behind the chair and founded Stache to 'bring proper barbering back to Brunswick'
Current site has 5 critical issues: broken gallery, no readable content, no services listed, no contact info visible, and not mobile friendly
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Clean barbershop aesthetic with emoji service identifiers, SectionHeading components, and a warm but masculine palette that feels like a quality neighbourhood barbershop.
Design Rationale
Their current site has essentially zero usable content — broken gallery, no services, no contact info. The new design is a night-and-day transformation: every service priced, every barber profiled, every review visible. It's the website a 15-year veteran deserves.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Stache Hair's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Stache Hair. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from stachehair.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Stache Hair's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.