🏢 Barber & Grooming · Carlton, Melbourne
Carlton's Modern Grooming Lounge
Research Phase
Before writing a single line of code, our research agent studied Andrews Grooming — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Andrew Marchetti in 2018, who trained in London and Milan before returning to Melbourne
The Full Service package ($95) includes a cut, hot towel shave, beard trim, AND scalp massage — premium positioning for Carlton
Philosophy is 'unhurried' — no rush, no noise, just skilled hands and sharp tools
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Editorial, magazine-style layout with a navy and ink palette, minimal typography, and a split-grid hero that feels like a GQ spread.
Design Rationale
Andrews positions itself as a grooming 'lounge', not a barbershop. The editorial design mirrors the unhurried, refined experience — think menswear magazine rather than traditional barber pole. The Italian heritage of Lygon Street informed the understated elegance.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Andrews Grooming's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Andrews Grooming. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from andrewsgrooming.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Andrews Grooming's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.