🦷 Dental · Carlton, Melbourne
Providing premium quality treatment
Research Phase
Before writing a single line of code, our research agent studied Smile in the City — their current website, social presence, reviews, team, and services. Here's what stood out.
20+ years of experience with over 36,000 services completed — serious volume showing consistent patient trust
All lab work is 100% Australian made — a significant differentiator when many dental practices use overseas labs
Offers 8 distinct service categories from general dentistry to root canal treatment, with same-day crowns available
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Clean clinical design with service-specific photography mapping, sparkle accents, and a heart icon motif that softens the medical setting.
Design Rationale
Dental sites need to balance clinical credibility with approachability — nobody wants to feel like they're walking into a medical facility. The service image mapping and warm testimonials create an inviting atmosphere while the team page builds personal connection.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Smile in the City's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Smile in the City. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from smileinthecity.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Smile in the City's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.