🏢 Service · Pascoe Vale, Melbourne
Pascoe Vale · Local Business
Research Phase
Before writing a single line of code, our research agent studied Pascoe Vale Hot Bread — their current website, social presence, reviews, team, and services. Here's what stood out.
A Turkish/Balkan-style bakery at 74 Cumberland Road offering handmade borek from $11.50, gozleme at $14.90, and pide at $11.50 — all halal-certified — alongside classic Aussie pies and sandwiches, bridging two culinary traditions under one roof
Rated 4.5 stars on TripAdvisor with 4.5 on Facebook from 36 reviews and 3.8 on Uber Eats from 34 reviews — reviewers on TripAdvisor specifically praise the freshly made sandwiches and friendly counter service
Open 6 days a week from 6am to 4pm with no website of their own — the bakery's entire digital presence runs through Uber Eats, Facebook, AGFG, and directory listings, with an Instagram post noting a holiday closure from December 29 to January 20
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site built around a visual Bake Calendar component showing daily fresh production, supported by a full menu page, catering section, custom cakes page, and pre-order flow. The layout uses a marquee ticker, image gallery, and testimonial carousel to create warmth and movement befitting a neighbourhood bakery.
Design Rationale
Pascoe Vale Hot Bread has no website despite active Uber Eats and Facebook presence — the demo fills that gap by giving the bakery a proper home for its dual Turkish-Balkan and classic Aussie menu. The Bake Calendar highlights daily fresh production, which reviewers consistently cite as the reason they visit, while the pre-order page creates a direct channel that bypasses third-party delivery fees.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Pascoe Vale Hot Bread's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Pascoe Vale Hot Bread. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 10 sources including Uber Eats (full menu with pricing), AGFG, Facebook, TripAdvisor, Instagram SERP snippets, Chamber of Commerce, and local directory listings. Data completeness was medium — no Google Business rating was accessible and no official website exists. Menu pricing was confirmed via Uber Eats listings; operating hours were cross-referenced across AGFG, All Opening Hours, and Uber Eats.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Pascoe Vale Hot Bread's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.