👓 Optometry · Thornbury, Melbourne
Caring for your family's vision since 2008
Research Phase
Before writing a single line of code, our research agent studied Family Eyecare — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Dr. Sarah Chen, a mum of two who 'understands firsthand the importance of early vision care' — personal stake in paediatric optometry
Dr. Michael Torres specialises in orthokeratology — overnight contact lenses that reshape the cornea while sleeping to slow myopia progression in children
Dispensing optician Emma Whitfield personally curates the frame collection and has been styling families for over a decade
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Warm, approachable clinical design with soft service icons (Eye, Baby, CircleDot, Focus, Droplets) and a family-friendly tone that makes eye exams feel less intimidating.
Design Rationale
Eye exams make kids (and adults) nervous. The design is deliberately warm and non-clinical — approachable icons, friendly testimonials about kids loving their glasses, and a Dr. Chen who's also a mum. It says 'we're medical experts who are also parents.'
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Family Eyecare's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Family Eyecare. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from familyeyecare.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Family Eyecare's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.