🌿 Landscaping · Geelong, Melbourne
Geelong · Local Business
Research Phase
Before writing a single line of code, our research agent studied Budget Garden Makeovers — their current website, social presence, reviews, team, and services. Here's what stood out.
Owner Geoffrey Brethouwer holds a Certificate III in Horticulture and has been a sole trader since October 2006 (ABN active nearly 20 years), with 'Budget Garden Makeovers' registered as a business name in July 2015
Also operates under 'Turf, Trees & Hedges' (registered November 2022), and previously ran 'Apollo Business Coaching and Financial Management' — an unusual pivot from business coaching to hands-on garden work
No website exists — the business relies entirely on Facebook and local newspaper advertising (Herald newspaper ads from November 2019 confirmed), making this demo a first-ever web presence for the business
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with a BudgetBuilder interactive component that helps homeowners estimate garden makeover scope and budget. Built across 1,936 lines of TSX with dedicated pages for Garden Makeovers, Landscaping, and Maintenance services. The visual approach is earthy and practical, matching the business's down-to-earth positioning with image galleries showcasing transformation potential.
Design Rationale
Budget Garden Makeovers targets cost-conscious homeowners in Geelong — people who want results without premium landscaper pricing. The BudgetBuilder tool directly addresses their core anxiety: 'how much will this cost?' By letting visitors configure scope before making contact, it lowers the enquiry barrier and pre-qualifies leads. The three service pages (Makeovers, Landscaping, Maintenance) give structure to what was previously just a Facebook page and newspaper ads.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Budget Garden Makeovers's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Budget Garden Makeovers. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 6 sources including ABN Lookup (confirming sole trader status since 2006, business names, and VIC 3216 location), Facebook page (login-blocked, limited data), and Herald newspaper advertisements from November 2019. No Google Business listing was found. Brave Search API was down. The business has no website, making directory and public record data the only available sources. Data completeness rated low.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Budget Garden Makeovers's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.