🌿 Landscaping · Geelong, Melbourne
You will not be disappointed with my work. Over 17 years experience. I love what I do! And it shows.
Research Phase
Before writing a single line of code, our research agent studied Benny's Affordable Gardening services Geelong — their current website, social presence, reviews, team, and services. Here's what stood out.
100% recommendation rate on Facebook from 19 reviews, with 484 followers — strong social proof for a sole-operator gardener with no website, where reviewer Dara Aga In-Angelo describes Ben transforming a 'chaotic garden into a tidy and beautiful space'
Over 17 years experience as an owner-operator working from 27 Wyoming Ave, Geelong — the business tagline 'I love what I do! And it shows' uses first-person voice that's carried through all marketing, reinforcing the personal-service positioning
Operates entirely through Facebook presence with no standalone website — services span landscaping, garden tidy-ups, lawn care, green waste/tip load handling, and outdoor area revamps, all evidenced through before-and-after Facebook posts rather than a traditional service catalogue
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated pages for Garden Maintenance, Landscaping, and Lawn Care, featuring 9 components across 1,621 TSX lines. The bespoke PhotoQuoteTool lets potential customers upload a photo of their garden to request a quote — directly mirroring how the business already operates through Facebook photo-based enquiries. Accordion FAQs, testimonial carousel, and image gallery support the visual transformation storytelling.
Design Rationale
Benny's business runs on visual proof — Facebook before-and-after posts drive enquiries. The PhotoQuoteTool digitises this workflow into a proper conversion funnel, while the image gallery showcases transformation results. The warm, first-person brand voice is reflected in approachable design language, and three dedicated service pages (Garden Maintenance, Landscaping, Lawn Care) give structure to services currently only described in Facebook posts.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Benny's Affordable Gardening services Geelong's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Benny's Affordable Gardening services Geelong. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 6 sources, primarily Facebook (About page, reviews, posts, and the canonical page URL). No standalone website was found. Data completeness rated medium — full day-by-day hours, email, and coordinates were not publicly available. The 100% Facebook recommendation rate from 19 reviews and 484 followers were confirmed from the business's Facebook presence.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Benny's Affordable Gardening services Geelong's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.