From Agency to AI Products
Why I shifted from client work to building repeatable AI products and tighter focus.
Running an agency taught me how to say "yes" to almost anything. That's great for cash flow and terrible for focus.
I loved solving problems for clients, but I noticed a pattern: the same challenges kept resurfacing. Different logos, same friction. I was building custom fixes for a shared problem and then walking away once the project ended.
The pivot wasn't dramatic. It was a series of small decisions. I started capturing repeatable parts of the work. I documented the process. I kept a list of the things I explained over and over. Eventually, the list was longer than my pitch deck.
That's when I realized I didn't want more projects. I wanted a product that could carry the lesson forward without me in the room.
So I shifted the business model around the product, not the other way around. Fewer commitments. Clearer boundaries. A roadmap driven by users instead of timelines.
It's still early, and it's still messy. But I wake up knowing I'm building a system, not just delivering a service.
Takeaway: If you keep solving the same problem, you might be sitting on a product waiting to be made.
What repeatable problem in your work could become a product instead of another project?
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- Solo Founder AI Stack — Compete with agencies
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- From Agency to AI: A Non-Linear Path — The longer version
- Shipping AI Products in Weeks — The fast shipping mindset
Learn More
For the full product path, join the AI Product Building Course.
Amir Brooks
Software Engineer & Designer