🏢 Cafe / Restaurant · Malvern, Melbourne
Malvern · Local Business
Research Phase
Before writing a single line of code, our research agent studied Willim Espresso Cafe — their current website, social presence, reviews, team, and services. Here's what stood out.
Rated 3.7 stars from 3 Yelp reviews at 90 Union Street, Malvern — with a reviewer specifically praising the 'good coffee, friendly service and delicious chicken and dill wrap', suggesting a cafe with standout food quality despite minimal online visibility
Phone number registered to 'H Mir' via reverse lookup (reverseaustralia.com), suggesting an owner-operator running a neighbourhood cafe in one of Melbourne's most established inner-south-eastern suburbs (postcode 3144)
Hours show an unusual pattern with split Monday (7am–8am then 10am–4pm) and Wednesday (6am–10am then 12pm–4pm) schedules — possibly reflecting Yelp data entry errors, or a genuine operating pattern tied to the owner-operator's availability
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 9-component, 6-page site featuring a bespoke Coffee Journey interactive component — tying into the espresso-forward brand name. The build includes a dedicated catering page to extend revenue beyond the cafe counter, an image gallery, and a menu page to document what is currently an entirely undiscovered offering. The testimonial carousel provides a framework for capturing the positive word-of-mouth that Yelp reviewers already express.
Design Rationale
Willim Espresso Cafe has zero digital presence — no website, no confirmed social media — yet Yelp reviewers actively praise the coffee and food. The Coffee Journey component leans into the 'Espresso' brand name to create a distinctive digital experience, while the catering page opens a revenue channel that a Malvern location (surrounded by offices and residences) is well-positioned to serve. The design gives this invisible neighbourhood cafe a findable, professional identity.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Willim Espresso Cafe's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Willim Espresso Cafe. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research was extensive at 12 sources checked but yielded limited results — most directory sites were blocked by Cloudflare, Google Maps required JS rendering, and Facebook returned errors. Primary data came from Yelp (3.7 stars, 3 reviews, hours, one review snippet) and Reverse Australia (owner name 'H Mir', address confirmation at 90 Union Street). No menu or pricing data was found beyond the single Yelp-mentioned chicken and dill wrap. Data completeness rated low.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Willim Espresso Cafe's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.