🌸 Florist · Fitzroy, Melbourne
Beautiful flowers… Always
Research Phase
Before writing a single line of code, our research agent studied Tribal Rose — their current website, social presence, reviews, team, and services. Here's what stood out.
Operating from their landmark Smith Street premises since 1996 — nearly 30 years as one of Melbourne's finest boutique florists
Red Rose Bouquet ranges from $145 to $395, and a Single Red Rose in a Box is $35 — covering everything from gesture to grand statement
Same-day delivery requires orders before 12 noon — a specific operational detail that builds reliability expectations
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Elegant floral palette with collection photography, heart and flower icons, truck delivery iconography, and a boutique shopping experience.
Design Rationale
A florist operating since 1996 from a landmark Fitzroy premises has earned quiet confidence. The design lets the flowers be the hero — clean white space, collection photography, and a structured ordering flow. No gimmicks, just beautiful flowers, always.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Tribal Rose's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Tribal Rose. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from www.tribalrose.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Tribal Rose's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.