🌸 Florist · Fitzroy, Melbourne
Where Flowers Meet Art
Research Phase
Before writing a single line of code, our research agent studied Blooming Art — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Lena Vasquez in 2017 after a decade as a textile designer in London — she returned to Melbourne to create a flower studio that feels like a gallery
Collections include 'Colour Study' (mono-tonal gradient arrangements) and 'Wild Compositions' (foraged branches and unexpected textures) — real art concepts applied to floristry
Events lead Jules Okonkwo creates large-scale installations with 'architectural precision'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Watercolour blob backgrounds, handwritten script accents, coral palette, and brush-underline effects — like a living painting that matches the floral artistry.
Design Rationale
Lena's background is textile design, and her arrangements are composed like paintings. The watercolour blobs and handwritten elements make the website feel hand-crafted and artistic — mirroring the one-of-a-kind nature of every bouquet they create.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Blooming Art's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Blooming Art. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from bloomingart.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Blooming Art's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.