🔧 Plumbing · Frankston (service base stated) / Carrum Downs (Google Maps listing address), Melbourne
Melbourne's #1 Choice
Research Phase
Before writing a single line of code, our research agent studied Superior Plumbing & Roofing — their current website, social presence, reviews, team, and services. Here's what stood out.
4.9 stars from 41 Google reviews — an exceptionally high rating for a trades business, with owner-director Dylan running the family operation from Carrum Downs while servicing Melbourne's south-east and the Mornington Peninsula
Founded in 2020, the company covers both plumbing and roof plumbing/drainage — an uncommon dual-trade offering that means one contractor can handle everything from blocked drains and gas fitting to roof leak repairs and gutter replacement, plus 24/7 emergency response
The business operates Monday–Friday 7:00 AM–5:00 PM and Saturday 7:30 AM–1:00 PM, with their FAQ stating 24/7 emergency plumbing prioritisation — positioning transparent pricing and 'doing jobs right the first time' as core values across 6 service categories
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 9 components structured around the dual plumbing-and-roofing offering, with dedicated pages for each trade plus an emergency page. The bespoke DiagnosticTree interactive component guides homeowners through common plumbing and roofing issues. A FloatingCTA, TestimonialCarousel, Counter animations, and Marquee round out the component set across 1,485 lines of TSX.
Design Rationale
Plumbing customers often don't know whether their problem is a plumbing issue, a drainage issue, or a roofing issue — the DiagnosticTree solves this by walking them through symptoms to the right service. The dedicated Emergency page addresses the urgent-need segment, while the separate Plumbing and Roofing pages let planned-project customers explore at their own pace. The 4.9-star Google rating is a powerful trust signal that the design makes prominent.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Superior Plumbing & Roofing's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Superior Plumbing & Roofing. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 10 sources including the official website (superiorplumbingroofing.com.au) across services, about, and contact pages, Google Maps profile (4.9 stars, 41 reviews), and Facebook page. Data completeness rated medium — Brave web search API quota was exceeded during research, so Instagram and competitor data couldn't be fully extracted. The Carrum Downs address versus Frankston service base distinction was noted across sources.
For Reference
Superior Plumbing & Roofing's current website: superiorplumbingroofing.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Superior Plumbing & Roofing's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.