🏢 Cafe & Bakery · Northcote, Melbourne
Coffee, Food & Provisions
Research Phase
Before writing a single line of code, our research agent studied Red Door Corner Store — their current website, social presence, reviews, team, and services. Here's what stood out.
Owner Shannon runs this neighbourhood corner store on Mitchell Street — known for gingerbread people, passionfruit cupcakes, honey joys and chocolate crackles
Broadsheet described it as 'a song's length down Mitchell Street from High Street in Northcote' — the kind of poetic discovery language every cafe dreams of
Uses Mailing Room Coffee and has baking apparatus on the walls and ceiling — genuinely quirky interior design
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Editorial typography with GT Sectra Fine display, terracotta-and-cream palette, and a poetic, magazine-style layout befitting a Broadsheet-featured cafe.
Design Rationale
Their current site rates 2/10 — tragic for a cafe this beloved. The new design uses GT Sectra Fine and italic terracotta accents to create a look as characterful as the cafe itself. The editorial approach matches the Broadsheet tone that put them on the map.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Red Door Corner Store's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Red Door Corner Store. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from reddoorcornerstore.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Red Door Corner Store's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.