🏢 Cafe & Bakery · Fitzroy, Melbourne
Fitzroy's Industrial Pour
Research Phase
Before writing a single line of code, our research agent studied Cafe Gummo — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded in 2019 by partners Marco and Lena in a converted textile warehouse — named after the Italian word for 'elbow', a nod to the tight-knit community they wanted to build
Started as a coffee window during COVID lockdown and grew into Fitzroy's most talked-about brunch destination
Menu spans from $4 espresso to $26 Gummo Big Brekky, with standout items like Ricotta Hotcakes with burnt honey and a Wagyu Smash Burger ($23)
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Raw industrial aesthetic with neon pink accent on concrete/dark surface palette, bold uppercase typography ('RAW SPACE'), and full-bleed photography.
Design Rationale
The cafe IS its space — a converted textile warehouse with exposed steel, polished concrete, and neon accents. The website mirrors the physical environment: raw, stark, Instagram-worthy. Bold uppercase headers ('RAW SPACE') match the industrial confidence.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Cafe Gummo's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Cafe Gummo. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from cafegummo.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Cafe Gummo's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.