🍺 Pub & Bar · Richmond, Melbourne
Richmond's favourite pub since day one
Research Phase
Before writing a single line of code, our research agent studied Precinct Hotel — their current website, social presence, reviews, team, and services. Here's what stood out.
Located directly opposite Richmond railway station and moments from the MCG and AAMI Park — prime game-day location
Award-winning courtyard with retractable roof, misters, overhead heating, and big screen — all-seasons outdoor venue
3am license on Friday and Saturday nights with a smart casual dress code from 7pm — transitioning from pub to late-night destination
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Warm pub atmosphere with feature icons (Utensils, Music, PartyPopper), venue photography, and a layout that showcases five distinct function spaces.
Design Rationale
Precinct Hotel is a shapeshifter — daytime pub, game-day destination, late-night venue, function space. The design needed to communicate all these identities without confusion, using clear sections and space-specific showcasing.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Precinct Hotel's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Precinct Hotel. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from precincthotel.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Precinct Hotel's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.