🍺 Pub & Bar · Brunswick, Melbourne
Brunswick's worst-kept secret
Research Phase
Before writing a single line of code, our research agent studied Caz Reitop's Dirty Secrets — their current website, social presence, reviews, team, and services. Here's what stood out.
The name 'Caz Reitop' is an anagram — the business hints at it: 'anagram enthusiasts, take note' (it's an anagram of 'Tapas Corner' or similar)
Had NO signage and NO social media for the first year — pure word-of-mouth speakeasy launch in 2016
Head bartender Marco De Luca has 15 years experience, previously at legendary Melbourne bars Eau de Vie and Black Pearl
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Dark, moody speakeasy aesthetic with warm amber lighting, vintage bar photography, and a secretive, exclusive tone throughout.
Design Rationale
You can't design a speakeasy to look mainstream. The dark, dimly-lit palette recreates the feeling of finding a hidden bar — mysterious but inviting. The 'worst-kept secret' tagline sets the tone: you're in on something special.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Caz Reitop's Dirty Secrets's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Caz Reitop's Dirty Secrets. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from cazreitopsdirtysecrets.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
For Reference
Caz Reitop's Dirty Secrets's current website: cazreitopsdirtysecrets.com.au
View Our Version →More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Caz Reitop's Dirty Secrets's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.