🏢 Cafe & Bakery · Northcote, Melbourne
Specialty Coffee on High Street
Research Phase
Before writing a single line of code, our research agent studied Penny Farthing Espresso — their current website, social presence, reviews, team, and services. Here's what stood out.
Serves Industry Beans coffee — one of Melbourne's most respected specialty roasters
Menu highlights include Scrambled Tofu (plant-based option) alongside a Wagyu Burger — broad appeal from health-conscious to indulgent
Open 7 days with a curated alcohol offering alongside coffee — bridging cafe and bar cultures
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Victorian-era penny farthing bicycle heritage meets specialty coffee. Steampunk-light with aged paper textures, copper/bronze mechanical accents, vintage illustration style..
Design Rationale
The name demands the design — a penny farthing bicycle IS the brand identity. We built a decorative concentric circle motif representing the iconic large-small wheel, paired with copper accents and Victorian-era typography that feels heritage but not dusty.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Penny Farthing Espresso's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Penny Farthing Espresso. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from www.pennyfarthingespresso.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
For Reference
Penny Farthing Espresso's current website: www.pennyfarthingespresso.com.au
View Our Version →More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Penny Farthing Espresso's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.