☕ Cafe · Kew, Melbourne
Specialty coffee, fresh seasonal breakfast and lunch menu.
Research Phase
Before writing a single line of code, our research agent studied Ora Kew (Ora Specialty Coffee) — their current website, social presence, reviews, team, and services. Here's what stood out.
4.5 stars from 482 Google reviews, plus 4.4 on Yelp, 4.4 on TripAdvisor, and 4.5 from 52 Facebook reviews — a consistent cross-platform rating that reflects genuine quality rather than review-platform bias, across nearly 600 total reviews
Operates as Ora Specialty Coffee by day (7am-3pm weekdays, 8am-3pm weekends) and transforms into Ora Smokehouse for evening service Thursday through Saturday — a dual-concept model from a single Willsmere Village location on Pakington Street, Kew
Self-described as a 'Kew coffee institution for over a decade' that recently relaunched with twice the space — Broadsheet Melbourne and The Urban List both feature the cafe, while OpenTable lists the Smokehouse in the under-$40 price band
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
The site was built with the dual-concept identity in mind, designed to serve both the daytime specialty coffee crowd and the evening smokehouse diners. Given the research depth across 12 sources, the build drew on verified menu highlights like the Tiffin Egg and Shakshuka alongside the seasonal food philosophy prominent in Ora's own website copy.
Design Rationale
Ora already has a website (orakew.com.au) but its menu content is image/JS-rendered and not text-extractable — poor for SEO. This redesign makes menu items, hours, and the dual Ora/Smokehouse concept discoverable by search engines while maintaining the confident, quality-focused brand voice found across their existing copy.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Ora Kew (Ora Specialty Coffee)'s current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Ora Kew (Ora Specialty Coffee). No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 12 sources including the official website, Google Business, OpenTable, Broadsheet Melbourne, The Urban List, Facebook, Yelp, and TripAdvisor. Data completeness rated medium — the website's JS-rendered menu content couldn't be fully extracted via text fetch. The Ora Smokehouse evening concept was discovered via OpenTable, adding a dimension not immediately obvious from the cafe's daytime branding.
For Reference
Ora Kew (Ora Specialty Coffee)'s current website: www.orakew.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Ora Kew (Ora Specialty Coffee)'s site in 8 minutes. Same process, same quality — a custom website built for you, not a template.