☕ Cafe · Moonee Ponds, Melbourne
Moonee Ponds · Local Business
Research Phase
Before writing a single line of code, our research agent studied Curators Collective — their current website, social presence, reviews, team, and services. Here's what stood out.
Housed in a cottage within Queens Park, Moonee Ponds — a genuinely unusual cafe setting inside a public park rather than a typical strip-shop location, combining specialty coffee with rotating art gallery exhibitions
Research across 12 sources found no website exists — curatorscollective.com.au resolves to a completely different business (a retail store in Jugiong, NSW), making this a newer or digitally invisible Melbourne cafe
Open 7 days including weekends (8:30am–5pm Sat–Sun per Yelp), offering delivery and takeaway alongside dine-in — operating from a park cottage with services more typically associated with high-street cafes
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A streamlined 6-page site with just 4 components — Navigation, Footer, SectionReveal animations, and a bespoke RushPredictor tool. The minimal component count reflects the limited data available, while the route structure includes an Order Book page and Gallery page that lean into the cafe-gallery hybrid identity. The design is clean and gallery-like, letting the art-meets-coffee concept speak for itself.
Design Rationale
Curators Collective has no web presence at all — no website, no accessible social media content, and even its business name domain belongs to an unrelated NSW retailer. The RushPredictor bespoke component adds genuine utility for park-goers deciding when to visit, turning a potential weakness (small cottage, limited seating) into an interactive planning tool. The gallery page structure supports the art exhibition side of the business that distinguishes it from every other Moonee Ponds cafe.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Curators Collective's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Curators Collective. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 4 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research spanned 12 sources — the highest source count in this batch — but yielded low data completeness. The web search API was exhausted (Brave 402), Google Maps required JS rendering, and Facebook was blocked. Yelp provided the only confirmed business data (hours, amenities). A notable research finding was that curatorscollective.com.au belongs to an entirely different business in regional NSW, confirming this Melbourne cafe has no web presence to compete with.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Curators Collective's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.