🌸 Florist · Northcote, Melbourne
Beautiful Blooms, Honest Service
Research Phase
Before writing a single line of code, our research agent studied Northcote Flowers — their current website, social presence, reviews, team, and services. Here's what stood out.
Established in 1990 — over 35 years as Northcote's favourite florist with same-day metro delivery and interstate delivery available
Four arrangement categories: Seasonal Bouquet (from $65), Sympathy Tribute (from $90), Gift Hamper (from $85), and Native Arrangement with proteas, banksias, and eucalyptus (from $70)
Positioning as 'not a faceless online order farm' — 'real people who hand-select every stem' with a phone-first approach at (03) 9482 2525
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Soft sage green and cream palette with Playfair Display headings, floating petal animations, botanical gradient backgrounds, and bloom hover effects on cards.
Design Rationale
A 35-year neighbourhood florist needed a design that feels as fresh and natural as the flowers — sage greens and soft blush tones create botanical serenity.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Northcote Flowers's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Northcote Flowers. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 0 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from public sources. All business data extracted and verified.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Northcote Flowers's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.