🏢 Mechanical · Sunbury, Melbourne
Sunbury · Local Business
Research Phase
Before writing a single line of code, our research agent studied Elliott Automotive — their current website, social presence, reviews, team, and services. Here's what stood out.
Elliott Automotive in Sunbury operates with no discoverable website — research across Google, Bing, Yellow Pages, TrueLocal, and Hotfrog returned blocks or zero results, suggesting the business relies entirely on Google Maps and word-of-mouth for its digital presence.
A separate 'Elliott Automotive' exists in Devonport, Tasmania with its own website at elliottautomotive.com.au — the Sunbury VIC business is an entirely different entity, a distinction the research process had to verify and document.
Based in Sunbury (postcode 3429), a rapidly growing outer-Melbourne suburb, the business likely serves a community where local mechanic trust is built through personal relationships rather than digital marketing.
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 9 components including a bespoke Service Cost Estimator interactive tool, image gallery, and testimonial carousel. The structure spans home, about, contact, fleet services, repairs, and servicing pages — building out a complete digital presence from essentially zero existing online footprint, with 2,138 lines of custom TSX.
Design Rationale
With no existing website and minimal online presence, the design needed to establish credibility from scratch. The Service Cost Estimator gives potential customers an immediate reason to engage rather than just browse, while the fleet services page targets commercial clients — a revenue segment that typically discovers mechanics through online search rather than local word-of-mouth.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Elliott Automotive's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Elliott Automotive. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research attempted 8 sources but achieved low data completeness due to API exhaustion and CAPTCHA blocks across Google, Bing, Yellow Pages, TrueLocal, and Hotfrog. The research confirmed the Sunbury VIC business has no dedicated website and is distinct from the Devonport TAS 'Elliott Automotive'. Services were inferred from business type rather than verified — a limitation clearly documented in the research output.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Elliott Automotive's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.