TileMart Suite
A comprehensive e-commerce platform for a 40-year-old tile and flooring business, featuring advanced product catalogs, wholesale portals, and design consultation tools.
2 Projects
TileMart is a comprehensive e-commerce platform serving a well-established tile and flooring business with over 40 years of industry experience. Operating across multiple locations in Melbourne, the platform provides both retail and wholesale purchasing capabilities, serving homeowners, builders, and interior designers with an extensive product catalog and professional design consultation services.
Transform a traditional brick-and-mortar tile business into a modern e-commerce operation while maintaining the personal service and expertise that built the business over four decades. The platform needed to serve diverse customer segments—from DIY homeowners to professional builders—each with different needs, pricing structures, and purchasing workflows. Additionally, the technical solution had to handle complex product variations, large product catalogs, and integrate with existing wholesale business processes.
A robust WordPress/WooCommerce e-commerce platform was implemented to handle the complex requirements of both retail and wholesale operations. The solution includes separate customer portals for trade and retail clients, advanced product categorization for thousands of SKUs, integrated design consultation booking, and calculation tools to help customers accurately estimate material requirements. The platform bridges online convenience with the expertise and service quality of a 40-year-old business.
The design prioritizes visual presentation of products through high-quality imagery and intuitive categorization. Product pages feature large, zoomable images essential for evaluating tile patterns and finishes. The navigation structure accommodates both browsing (for inspiration-seeking homeowners) and targeted searching (for professionals with specific requirements). The wholesale portal provides a streamlined experience for trade customers who need efficient bulk ordering capabilities.
Built on WordPress with WooCommerce for robust e-commerce functionality, the platform handles complex product catalogs with thousands of variations. Custom development extends WooCommerce to support wholesale pricing tiers, trade customer verification, and integration with the tile calculator tool. The system manages inventory across multiple physical locations and synchronizes with backend business systems for order processing and fulfillment.
WordPress/WooCommerce was chosen for its mature e-commerce ecosystem, extensive plugin availability, and proven scalability for product catalogs of this size. The platform provides the flexibility needed to customize wholesale workflows while maintaining compatibility with standard e-commerce tools and payment gateways. Hosting infrastructure was optimized to handle large product images and traffic spikes during promotional periods.
The platform modernized a 40-year-old business for the digital age, enabling online sales to both retail and wholesale customers while preserving the personalized service that defines the brand. The wholesale portal streamlined ordering for trade customers, while the design consultation booking system created new service options. The tile calculator helps users estimate material needs before purchase.
