🍽️ Restaurant · Ascot Vale, Melbourne
Wood-fired pizza, house-made pasta, family recipes from Sicily
Research Phase
Before writing a single line of code, our research agent studied Scoozi — their current website, social presence, reviews, team, and services. Here's what stood out.
Wood-fired oven at 400°C producing blistered pizzas with crisp base and soft centre — Margherita D.O.P. with San Marzano, fior di latte, and basil at $22
Owner Phillip brings family recipes from Sicily — fresh pasta made in-house every morning including pappardelle al ragù ($28) and arancini siciliani ($16), plus BYO welcome with no corkage stress
Menu highlights: Pesce del Giorno (market fish, $34) alongside Sicilian classics — positioned as Ascot Vale's neighbourhood Sicilian kitchen with group bookings and catering available
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Charcoal and terracotta palette with Playfair Display headings, warm brown gradients, parchment section backgrounds, and grain overlay for rustic Italian warmth.
Design Rationale
Sicilian food is about family warmth and tradition. The charcoal-terracotta palette mirrors a wood-fired kitchen, while parchment textures evoke handwritten family recipes.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Scoozi's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Scoozi. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from public sources. All business data extracted and verified.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Scoozi's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.