🏢 Servicing · Melton, Melbourne
Your go-to expert for mobile car servicing
Research Phase
Before writing a single line of code, our research agent studied Jim's Mobile Mechanics - Melton — their current website, social presence, reviews, team, and services. Here's what stood out.
Part of the Jim's Group franchise empire founded by Jim Penman, with 4,000+ franchisees across four countries — the Melton franchise serves Melbourne's western growth corridor with 14 distinct service categories
Operates 7 days a week (7am-8pm weekdays, 8am-4pm weekends) with a mobile model where the mechanic comes to your home or workplace — and the person you speak to on the phone is the same technician who works on your car
Backed by the Jim's Group 'Work Guarantee' and the national 131 546 booking line, yet no individual franchisee page exists for Melton — all data was compiled from the national Jim's Mobile Mechanics website
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 9 components including dedicated pages for mobile service details, fleet management, and the full service catalogue. The bespoke Service Area Checker interactive component lets users verify Melton coverage. The about page establishes the local franchise identity within the broader Jim's Group brand.
Design Rationale
The Melton franchisee has no individual web presence — only the national Jim's Mobile Mechanics site represents them. This design creates a local landing page that captures Melton-specific search traffic while leveraging the trusted Jim's Group brand. The Service Area Checker solves the key customer question: 'Do you come to my suburb?'
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Jim's Mobile Mechanics - Melton's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Jim's Mobile Mechanics - Melton. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 6 sources centred on the national Jim's Mobile Mechanics website (jimsmobilemechanics.com.au) and Jim's Group (jims.net) for franchise history and the Work Guarantee. No individual Melton franchisee page was found. ProductReview and Yellow Pages were blocked by Cloudflare. No individual owner name was identified for the Melton franchise. Data completeness rated medium — strong service data from the national site but no local reviews or franchisee-specific information.
For Reference
Jim's Mobile Mechanics - Melton's current website: jimsmobilemechanics.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Jim's Mobile Mechanics - Melton's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.