🍽️ Restaurant · Coburg, Melbourne
Traditional Egyptian falafel — a Melbourne institution
Research Phase
Before writing a single line of code, our research agent studied Half Moon Cafe — their current website, social presence, reviews, team, and services. Here's what stood out.
Falafels made the traditional Egyptian way with broad beans (ful) instead of chickpeas — soaked 24 hours, ground with fresh herbs, fried to order for a crispy golden shell and impossibly green centre
4.7 stars with 824+ Google reviews in Victoria Street Mall, Coburg — signature 'The Full Moon' wrap at $16 includes everything: falafel, cauliflower, eggplant, baba ganoush, extra hommus
Three-step Egyptian falafel process explained on the site: beans soaked overnight, ground with parsley/coriander/dill/cumin/garlic, then shaped and deep-fried fresh — 'no shortcuts'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Egyptian-inspired palette with charcoal, ochre gold, and Nile teal. Amiri display font, mosaic border patterns, diamond dividers, and woven background textures.
Design Rationale
Egyptian heritage is central to the brand identity. The mosaic patterns and ochre tones honour the cuisine's origins while feeling warm and inviting for a Melbourne cafe.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Half Moon Cafe's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Half Moon Cafe. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 4-page Next.js application from scratch — 5 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from public sources. All business data extracted and verified.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Half Moon Cafe's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.