🍽️ Restaurant · Northcote, Melbourne
Modern French dining in the heart of Northcote
Research Phase
Before writing a single line of code, our research agent studied Estelle Bistro — their current website, social presence, reviews, team, and services. Here's what stood out.
Head Chef Matthieu Daulné was born in Lyon, trained in Paris, spent a decade in Michelin-starred kitchens, then opened Estelle with his partner Camille in 2018
Named after Matthieu's grandmother who ran a small bistro in the 5th arrondissement of Paris for over 40 years
Wine list features a Domaine de la Romanée Vosne-Romanée at $320/bottle alongside accessible Victorian wines from $78 — serious but not exclusionary
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Full-viewport editorial hero with charcoal-and-cream palette, display serif typography, and a SectionReveal animation component — restrained elegance befitting a French bistro.
Design Rationale
Estelle is fine dining that doesn't take itself too seriously — 'warm, knowledgeable, never pretentious' as Camille's service style is described. The design mirrors this: elegant serif typography and editorial photography, but without the stuffiness of a Michelin-starred website.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Estelle Bistro's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Estelle Bistro. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from estellebistro.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Estelle Bistro's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.