🏢 Spa & Beauty · St Kilda, Melbourne
Where Stillness Meets Splendour
Research Phase
Before writing a single line of code, our research agent studied Aurora Spa — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Elena Vasquez after years studying healing arts across Bali, Japan, and Scandinavia
The Couples Sanctuary package ($780 for 3 hours) includes champagne, synchronised Balinese massage, side-by-side facials, and chocolate truffles
Uses exclusively Australian native botanicals — kakadu plum, lemon myrtle, blue cypress — in bespoke treatment blends
Gift vouchers are presented in signature midnight blue envelopes with gold foil embossing
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Deep midnight palette with aurora-like gradients, candlelit imagery, and ethereal motion suggesting the Southern Lights that inspired the brand name.
Design Rationale
The name 'Aurora' references the Southern Lights — so we built the entire visual language around that celestial, luminous quality. Deep midnight backgrounds with aurora gradient accents create the intimate, candlelit atmosphere that defines the physical spa experience.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Aurora Spa's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Aurora Spa. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 4 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from www.auroraspa.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Aurora Spa's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.