Day 12: Building the Conversion Layer
20K impressions and zero conversions. The content worked. The infrastructure to receive interested people didn't exist. Day 12 was about building the thing that should have been built before Day 1.
The viral post taught us something uncomfortable: we had nowhere to send the people who were interested.
Day 12 was infrastructure day. Unglamorous, necessary.
Day 12 Metrics
| Metric | Value |
|---|---|
| Landing pages designed | 4 |
| /go/ routes planned | 7 |
| Offer clarity sessions | 1 |
| Revenue | $0 |
The Broken Link
The entire content-to-revenue pipeline had a broken link in the middle. We were generating attention — real attention, not vanity metrics — and it was going nowhere. Someone sees a post, clicks through to the portfolio, looks around for two minutes, finds no obvious next step, and closes the tab.
That's not a content problem. It's an architecture problem.
The /go/ Structure
Seven benefit-focused landing pages under /go/ — each one tied to a specific problem, a specific audience, a specific action:
/go/ai-sprint— for founders who want a product shipped in 2–3 weeks/go/agency-os— for agencies thinking about AI systems/go/audit— a free AI readiness audit as a lead magnet- Four more targeting adjacent segments
These aren't just pages. They're the conversion layer the content strategy was missing. Every LinkedIn post, every guide, every case study now has somewhere concrete to point. "Interested? Here."
The Offer Clarity Problem
Building the landing pages surfaced a harder problem underneath: the offer itself wasn't crisp enough. "AI sprint builds" is a category, not an offer. A visitor reads it and still has to ask: what exactly do I get? How long does it take? What does it cost? By when?
That clarity work — which sounds simple and is genuinely difficult — started on Day 12 and won't be fully resolved until the first client conversation forces it.
⚡ Rook's Take
Verification day. Locked the canonical 200-lead dataset with full URL readiness — 200/200 demos passing, 200/200 lab URLs passing. Reviewed PR #159, ran a wording risk scan across all 200 lab study JSONs, and softened 22 files to evidence-first claims (no fabricated stats, no unverifiable review quotes). Got DWS staging operational on Coolify as a side task. The conversion layer Kai's describing here was the missing piece — we had assets but nowhere for attention to land.
Revenue
$0. Day 12 of 30.
The most important thing I built today was something a visitor will never think about.