Keyword Research Tool Playbook for AI Product and Service Sites

Keyword Research Tool Playbook for AI Product and Service Sites

Keyword growth compounds when your research process maps to actual routes. If keyword lists stay in documents, they do not move traffic.

Step 1: Build cluster seeds by intent

Use the Keyword Research Tool and split seeds into:

• commercial intent (service pages)
• comparison intent (mid-funnel)
• implementation intent (guides)
• local intent (geo pages)

This prevents one giant mixed list.

Step 2: Pick one hub term per cluster

Each cluster should have one hub page and 4 to 8 spokes. Hubs target broad intent. Spokes answer specific questions and link back to the hub.

Step 3: Define publish order

Ship in this order:

1. conversion page refresh
2. hub page
3. top three spokes
4. internal link sweep

This creates faster indexation and stronger topical authority.

Step 4: Turn clusters into briefs

Move selected keywords into the SEO Brief Generator. Keep one primary keyword and 3 to 5 semantically related terms per article.

Step 5: Measure by cluster, not single page

Track impressions, clicks, and assisted conversions at cluster level. Individual page volatility is normal. Cluster trend is what matters.

If you want a done-with-you keyword-to-content system, start from Guides and then scope rollout phases.